Fundent has two separate but related approaches to creating new patient relationships. This page is dedicated to the Fundent Referral Program (hereinafter FRP).

 

We strongly believe that your best efforts in the area of marketing are spent on building new relationships. We refer to this as ‘relationship marketing’. Intuitively, most people know this to be true. However, it seems that many doctors’ lack the necessary tools to create an opening to better make this ‘relationship marketing’ work at an optimum level. The following discusses how to use Fundent to create new patients with the patients you see everyday.

We call this the Fundent Referral Program (FRP).

What is the FRP?

The FRP is a tool that helps your good patients refer you their friends and family members who are not already part of your practice. By giving them the proper marketing tools you will make their job easier to do this and therefore get a better result. Many times we take it for granted that our patients would naturally send us their family members’ and friends; but this is not true. We constantly need to be asking our patients for their referrals. FRP makes this naturally happen and creates a win-win for all involved in the process.
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Using FRP builds patient loyalty and promotes good community relations with your practice. Both parts of Fundent utilize a basic marketing technique to attract friends and family to your practice. By providing your existing patients with a gift certificate for new patients only allows your patient to easily talk to their family and friends about you. In addition, the doctor now has the opportunity to explain the other side of Fundent that helps your patients support their own local organization (Fundent Fundraising Program-FFP). Overall, Fundent is about how your practice supports your community.  Fundent recommends that the doctor put in place an annual recognition program as part of the FRP. Here the doctor would choose a local charity and make a contribution on behalf of all the patients that have supported the doctors office over the last year. For example, assume the doctor has 100 patient referrals over the last year. The doctor might then make a contribution to a local charity for $2,500 in honor of all those patients supporting the doctor’s practice.
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Doctor’s are already use to giving their patients a few free items during their hygiene visit. The most common item is a toothbrush. With FRP you will be doing the same thing as patients come in and see you. Included in the FRP dental kit are: a quality toothbrush, toothpaste and dental floss. In addition, you will also be providing your patient a referral gift certificate that is good for new patients only. This gift certificate will be a dollar amount determined to be appropriate for you. The gift certificate will be good toward dental services only and only for new patients. In effect what you are doing is providing your client a means to helping them help you. By giving them something tangible you have made their job of referring you new patients easier. The FRP assures you the doctor that your staff is constantly talking about referrals. Additionally, it allows the doctor’s office the opportunity to explain how they use Fundent to support local organizations with FFP.

Fundent will provide you the doctor 288 FRP dental kits per order. In each of these FRP dental kits are a toothbrush, toothpaste, dental floss, and any other dental related product you may deem appropriate. The highlight or essential marketing piece in the FRP dental kit is a gift certificate for new patients only redeemable at your practice for dental services only in a dollar amount that you the dentist determine with the help of Fundent.

Fundent programs are tied to supporting your community. With FRP each year the doctor may make a total contribution to a local charity of the doctor’s choice based upon the number of referral patients seen. For example, if the practice sees 100 new patients the doctor may make a contribution of $25 per new patient or $2,500 to this local charity/organization. The dollar amount of such donation will be up to the doctor.
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The base cost of the first 288 FRP dental kits is $750 or $700 when ordered in conjunction with the Fundent FFP program. Overall, Fundent is targeting a $5 return on your investment for each dollar spent with Fundent. Fundent strongly believes the return on your investment may be much stronger than other marketing efforts and also more targeted to the type of patient you are looking for in your practice.
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If you are interested in becoming a Fundent doctor, please contact us at 1.972.679.1433
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